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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

Table of contents
  1. The End of Creative Interruption
  2. Where Inspiration Meets Intelligence
  3. The Dawn of SmartSpec: Your Creative Companion
    1. Creativity Amplified
    2. Beyond Documentation: The Future of Design Workflow
    3. Your Practice, Transformed
    4. Join the Creative Revolution
    5. The Future is Here
    6. Experience the Transformation
    7. Interior Design & Architecture Software For Professional Interior Designers & Architects
      1. Spreadsheets Weren’t Built for Interior Design
      2. Specification Simplified: Say Goodbye to Arduous Data Entry
      3. Always Up-to-Date: Live Schedules for Real-Time Collaboration
      4. Seamless Sharing and Client Communication
      5. Build Your Own Product Libraries
      6. Eliminate Stress with Real-Time Version Control
      7. Track, Manage, Deliver: Stay On Top of Your Projects
      8. Effortless Integration and Customization
      9. Join Thousands of Designers Transforming Their Workflows with Programa
      10. Key Features:
    8. 1. Schedules
    9. 2. Project Management
    10. 3. Client Dashboard
    11. 4. Pinboards
    12. 5. Financials View
    13. Interior Design Software For Professional Interior Designers
  4. 1. What Is FF&E Procurement?
  5. 2. The Step-by-Step FF&E Purchasing Process
  6. 3. Building a Furniture Schedule for Interior Design in Programa
  7. 4. Ready-Made Programa FF&E Schedule Templates & Extensions
  8. 5. Best Practices & Pitfalls to Avoid in Programa
    1. Exclusive bonus when you attend live:
      1. Why Winning Work Matters for Interior Designers
      2. The Benefits of CRM Software for Interior Designers
      3. Using Project Management Tools as a CRM
      4. Outcome
    2. Welcome Back!
    3. 06 January 2025
    4. With Programa’s Client Dashboard, you can:
    5. Minimalise Misunderstandings, Maximalise Results
    6. Shared Schedules and Integration with Client Dashboard
    7. Collaboration between Designers and Clients
    8. How are you using Programa?
    9. What challenges did the platform help overcome in a recent project?
  9. Interior Design Approvals and Client Communication
    1. The Significance of Client Communication in Interior Design
    2. Key Features of Programa’s Interior Design Approval Tools
    3. Benefits of Using Programa’s Interior Design Approval Tools
    4. Practical Applications of Programa’s Interior Design Approval Tools
    5. Conclusion
    6. 14 May 2025
    7. 07 May 2025
    8. 01 May 2025
    9. 23 April 2025
    10. 12 April 2025
    11. 9 April 2025
    12. 7 April 2025
    13. 3 April 2025
    14. 1 April 2025
    15. 28 March 2025
    16. 25 March 2025
    17. 20 March 2025
    18. 18 March 2025
    19. It's that time of year!
    20. 19 December 2024
    21. 17 December 2024
    22. 10 December 2024
    23. 09 December 2024
    24. 03 December 2024
    25. 28 November 2024
    26. 27 November 2024
    27. 26 November 2024
    28. 20 November 2024
    29. 19 November 2024
    30. 13 November 2024
    31. 08 November 2024
    32. 31 October 2024
    33. 30 October 2024
    34. 29 October 2024
    35. 24 October 2024
    36. 23 October 2024
    37. 22 October 2024
    38. 17 October 2024
    39. 15 October 2024
    40. 11 October 2024
    41. 10 October 2024
    42. 07 October 2024
    43. 03 October 2024
    44. 02 October 2024
    45. 30 September 2024
    46. 25 September 2024
    47. 20 September 2024
    48. 19 September 2024
    49. 17 September 2024
    50. 13 September 2024
    51. 11 September 2024
    52. 06 September 2024
    53. 05 September 2024
    54. 02 September 2024
    55. 30 August 2024
    56. 27 August 2024
    57. 22 August 2024
    58. 21 August 2024
    59. 20 August 2024
    60. 19 August 2024
    61. 16 August 2024
    62. 15 August 2024
    63. 14 August 2024
    64. 12 August 2024
    65. 13 August 2024
    66. 07 August 2024
    67. 08 August 2024
    68. 09 August 2024
    69. 05 August 2024
    70. 01 August 2024
    71. 31 July 2024
    72. 30 July 2024
    73. 29 July 2024
    74. 26 July 2024
    75. 23 July 2024
    76. 18 July 2024
    77. 12 July 2024
    78. 09 July 2024
    79. 05 July 2024
    80. 04 July 2024
    81. 02 July 2024
    82. 01 July 2024
    83. 26 June 2024
    84. 19 June 2024
    85. 18 June 2024
    86. 17 June 2024
    87. 13 June 2024
    88. 07 June 2024
    89. 06 June 2024
    90. 04 June 2024
    91. 30 May 2024
    92. 27 May 2024
    93. 24 May 2024
    94. 23 May 2024
    95. 16 May 2024
    96. 14 May 2024
    97. 09 May 2024
    98. 03 May 2024
    99. 02 May 2024
    100. 29 April 2024
    101. 24 April 2024
    102. 22 April 2024
  10. April 16 2024
  11. 15 April 2024
  12. Other updates
  13. 11 April 2024
  14. <strong>09 April 2024</strong>
  15. Streamlining the A&D industry – it’s about time.
  16. Recognized for Excellence in Design Software.
    1. Information about how Programa handles your data
    2. Introduction
    3. Our Values<br />
    4. Why we process your information
    5. <br />Your rights over your information
    6. Where we transfer your information
    7. How long do we retain your information
    8. Our use of advanced technologies
    9. How we protect your information
    10. How we use “cookies” and other tracking technologies
    11. How you can reach us
    12. Types of data we collect and process
    13. What Personal Data we receive
    14. Retention
    15. Our purpose for using your personal data
    16. Disclosing your personal data<br />
    17. Changes to this Privacy Policy
    18. Additional Privacy Information for Brands & Suppliers<br />
    19. When and why we share your information with others
    20. Your rights over your information
    21. How long we retain your information
    22. Your customers’ information
    23. Additional Information about how we process data globally
    24. Processing data globally to fulfil our service obligations
    25. United States Regional Privacy Notice
    26. What information we collect and share about you
    27. Why we collect and share your Personal Information
    28. Sources of Personal Information
    29. How long we keep your information
    30. We interviewed Associates Callie van der Merwe, Calvin Janse van Vuuren & Roberto Zambri from COOOP, powered by Design Partnership about their latest project, The Meat & Wine Co.
    31. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
    32. User-friendly Interface and Tools for Seamless Project Management
  17. What inspires your work, and how do you stay creatively motivated?
  18. What have been some of your favorite collaborations with big brands, and how did those partnerships come about?
  19. How did you land these partnerships - was it outreach, or did they come to you?
  20. As someone who is active on Instagram, how do you balance showcasing your work with building authentic connections with your audience?
  21. What has been the biggest challenge in marketing yourself, and how did you overcome it?
  22. You mentioned making content that's easy to produce - could you give an example of what that looks like in practice?
  23. If you had to name one type of content that's been easiest to stay consistent with, what would that be?
  24. What advice would you give to interior designers who are just starting out in marketing their businesses?
  25. What's next for your business? Are there any exciting projects or collaborations on the horizon?
    1. Wish there was a way to grow sales and better connect with clients?
    2. Why Does This Matter To Me As A Brand / Supplier?
    3. What Does That Translate To?
  26. How Does the Trade Portal Work?
  27. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.