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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

Table of contents
  1. What is a Spec Sheet?
  2. The Power of Programa
  3. Flexible Design Features
  4. Ease of Use
  5. Cost Savings
  6. Increased Productivity
    1. What’s New at Programa?
    2. Looking Ahead: Upcoming Features
    3. Pricing Update: Supporting Continuous Improvement
    4. Thank You for Being Part of the Programa Community
  7. 13 June 2024
  8. 07 June 2024
  9. 06 June 2024
  10. 04 June 2024
  11. Interior Design Software For Professional Interior Designers
  12. Interior Design & Architecture Software For Professional Interior Designers & Architects
  13. Essential Project Management Tips for Interior Designers
  14. 2. Develop a Detailed Project Plan
  15. 3. Use the Right Project Management Tools
  16. 4. Maintain Open Communication
  17. 5. Monitor Budgets Closely
  18. 6. Prioritize Time Management
  19. Conclusion: The Path to Successful Interior Design Projects
    1. How It Works
    2. Viewing Your Schedule
    3. Approving Products
    4. The Benefits of the Client Dashboard
    5. Simplify Your FF&E Selection Process
    6. Effortless Updates and Revisions
    7. Collaboration Made Easy
    8. Optimized Finishes Schedule Management
    9. The Future Of FF&E With Programa
      1. Finally, control over product presentation
      2. Curate to convert
      3. Update and share
    10. The Issue
    11. The Solution
    12. The Result
    13. 28 November 2024
    14. 27 November 2024
    15. 26 November 2024
    16. 20 November 2024
    17. 19 November 2024
    18. 19 December 2024
    19. 17 December 2024
    20. 10 December 2024
    21. 09 December 2024
    22. 03 December 2024
    23. 13 November 2024
    24. 08 November 2024
      1. The End of Creative Interruption
      2. Where Inspiration Meets Intelligence
  20. The Dawn of SmartSpec: Your Creative Companion
    1. Creativity Amplified
    2. Beyond Documentation: The Future of Design Workflow
    3. Your Practice, Transformed
    4. Join the Creative Revolution
    5. The Future is Here
    6. Experience the Transformation
    7. Welcome Back!
    8. 06 January 2025
    9. The Importance of Project Management in Interior Design
    10. Tips for Becoming a Better Interior Designer
    11. Real-World Examples of Successful Project Management in Interior Design
    12. Product Approvals are engineered to streamline designer-client collaboration.
    13. Main Benefits Of Product Approvals
    14. Creating & Submitting Approval Requests
    15. Client Approval Process
    16. Tracking Approval Statuses and Feedback
    17. Schedules Update:
    18. Client Dashboard & Brag Stats
    19. Pinboards Update
    20. Web Clipper Update
    21. On the Horizon
    22. Streamlining Complexities and Enhancing Collaboration
    23. Managing Multiple Projects with Conflicting Deadlines and Resourcing Needs
    24. Communicating with Clients, Contractors, and Suppliers
    25. Sourcing Materials and Products
    26. Resolving Conflicts and Addressing Challenges
    27. Streamlining Project Management with Programa’s Studio WIP: A Cross-Project Management Solution
    28. Enhancing Communication and Collaboration with Programa’s Client Dashboard
    29. Leveraging Programa’s Cloud-Based Specifications for Efficient Material and Product Sourcing
    30. Take Control of Your Studio Today
    31. Why Don’t Spreadsheets Suit The Needs Of Interior Designers?
    32. Enter Programa
    33. Clear and Precise Presentations
    34. Easier Management of Data
    35. Exports That Work The Way You Do
    36. Based in Sydney, YSG is a multi-disciplinary practice trailblazing architectural builds and interior design across the residential, commercial, and hospitality sectors. The studio charges spaces with atmospheric potency, staging, and storytelling driving their narrative process. With bold concepts and resourceful details, YSG's projects hopefully stir the soul and spark an emotive drive to feel one's best self within them.
  21. Discover the future of sourcing and specification within Programa
  22. The marketplace made for designers and suppliers
  23. What’s new. Trade Portal 2.0?
    1. Sleek new look and feel
    2. Find exactly what you need
    3. Recommendations, category and brand highlights
    4. Tailored to your needs
  24. Why designers love this
    1. Start using Trade Portal 2.0
      1. Support
    2. 14 May 2025
    3. 07 May 2025
    4. 01 May 2025
    5. 23 April 2025
    6. 12 April 2025
    7. 9 April 2025
    8. 7 April 2025
    9. 3 April 2025
    10. 1 April 2025
    11. 28 March 2025
    12. 25 March 2025
    13. 20 March 2025
    14. 18 March 2025
    15. It's that time of year!
    16. 31 October 2024
    17. 30 October 2024
    18. 29 October 2024
    19. 24 October 2024
    20. 23 October 2024
    21. 22 October 2024
    22. 17 October 2024
    23. 15 October 2024
    24. 11 October 2024
    25. 10 October 2024
    26. 07 October 2024
    27. 03 October 2024
    28. 02 October 2024
    29. 30 September 2024
    30. 25 September 2024
    31. 20 September 2024
    32. 19 September 2024
    33. 17 September 2024
    34. 13 September 2024
    35. 11 September 2024
    36. 06 September 2024
    37. 05 September 2024
    38. 02 September 2024
    39. 30 August 2024
    40. 27 August 2024
    41. 22 August 2024
    42. 21 August 2024
    43. 20 August 2024
    44. 19 August 2024
    45. 16 August 2024
    46. 15 August 2024
    47. 14 August 2024
    48. 12 August 2024
    49. 13 August 2024
    50. 07 August 2024
    51. 08 August 2024
    52. 09 August 2024
    53. 05 August 2024
    54. 01 August 2024
    55. 31 July 2024
    56. 30 July 2024
    57. 29 July 2024
    58. 26 July 2024
    59. 23 July 2024
    60. 18 July 2024
    61. 12 July 2024
    62. 09 July 2024
    63. 05 July 2024
    64. 04 July 2024
    65. 02 July 2024
    66. 01 July 2024
    67. 26 June 2024
    68. 19 June 2024
    69. 18 June 2024
    70. 17 June 2024
    71. 30 May 2024
    72. 27 May 2024
    73. 24 May 2024
    74. 23 May 2024
    75. 16 May 2024
    76. 14 May 2024
    77. 09 May 2024
    78. 03 May 2024
    79. 02 May 2024
    80. 29 April 2024
    81. 24 April 2024
    82. 22 April 2024
  25. April 16 2024
  26. 15 April 2024
  27. Other updates
  28. 11 April 2024
  29. <strong>09 April 2024</strong>
    1. Traditional Quality with Modern Efficiency
    2. Collaboration: Orchestrating a Seamless Symphony
    3. Precision is crucial: Mitigating Errors
    4. All-encompassing Project Management
    5. A Library at Your Fingertips
    6. Conclusion: The Renaissance of Design
    7. What is an Interior Design Quotation?
    8. Key Components of an Interior Design Quotation
    9. Interior Design Quotation Format and Free Template
    10. How Do You Create an Interior Design Quotation Quickly & Easily?
    11. Beyond the Proposal: Invoicing with Programa
    12. Start Your Project Proposals with Programa
    13. What you’ll learn in this article:
      1. Price Is Positioning
      2. Strategic Pricing
      3. Profitability = Power
      4. Clarity Is Luxury
      5. Embodied Confidence = Energetic Alignment
      6. Your Next Move
    14. Client Portal
    15. Client Communication
    16. Rebranding
    17. Client Testimonial
    18. Software Solution
  30. The future of sales and marketing for A&D brands
    1. What sets Programa apart?
  31. What’s in Trade Portal 2.0?
    1. Sleek new interface
    2. Advanced search and filters
    3. Showcase product collections by category
    4. Curated recommendations
    5. What's unique for brands?
      1. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
      2. User-friendly Interface and Tools for Seamless Project Management
    6. Trends You Can’t Ignore in 2025
  32. 1. The Importance of a Strong Digital Presence
  33. 2. Leveraging Social Media Engagement
  34. 3. Implementing SEO Optimization Techniques
  35. 4. Offering Virtual Consultations and Collaborating with Others in the Industry
  36. 5. Showcasing a Diverse Portfolio and Staying Ahead with Future Trends in Client Engagement Strategies
  37. Embracing the Evolution of Marketing for Interior Designers in 2025 and Beyond!
    1. Master your time, profits, and creative vision with Programa
    2. Why attend this US focused Programa webinar?
    3. Template mastery: your secret weapon for scalability
    4. How to create your project management ecosystem
    5. Packaged design service: Transform how clients see your value
    6. The power of a Product Library
    7. Project template showcase: the design package
    8. Programa: Powerful tools
    9. Partnership
    10. It Makes Sense
    11. Key Benefits of the Programa and IDS Partnership
    12. About Programa
    13. About the Interior Design Society
    14. Programa and ASID empower interior designers with cutting-edge project management tools
  38. Enhancing the Design Process with Programa and ASID
  39. Exclusive Webinar for ASID Members
  40. Key Benefits of the Programa and ASID Partnership
    1. About the American Society of Interior Designers (ASID)
    2. Take advantage of the Programa and ASID Partnership now
    3. Why Use Interior Design Client Proposal Templates?
    4. Key Components of an Interior Design Presentation Template
    5. Conclusion
    6. Methods for Calculating Fees
    7. Which Method Will Work For Your Studio?
    8. A Designers Responsibility
    9. Wish there was a way to grow sales and better connect with clients?
    10. Why Does This Matter To Me As A Brand / Supplier?
    11. What Does That Translate To?
  41. How Does the Trade Portal Work?
  42. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.