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Unlocking Market Potential

Sell Your Brand To Architects and Interior Design Professionals
Programa
Programa
Updated: 03 July 2024
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.
Know your numbers. Instant insights into monthly leads, total leads, and lead value—all in one place.

Wish there was a way to grow sales and better connect with clients?

90% of Architects and Interior Designers research products online before specifying. Programa For Brands will help showcase your products in front of the right decision-maker, at the right time.

With your products and details accessible at the right time, you can develop relationships with your clients and spend less time managing admin and chasing.

Your day-to-day will not get lost in admin, this will mean more leads and more time to build lasting relationships.

One platform, all conversations. Seamlessly engage with designers directly within Programa.
One platform, all conversations. Seamlessly engage with designers directly within Programa.

Why Does This Matter To Me As A Brand / Supplier?

In a sector as nuanced as architecture and interior design, the conventional sales funnel often falls short. Programa’s approach streamlines this intricate landscape. With $850 million in total product value specified and a vibrant community of 90k active architects and interior designers, we focus on quality over quantity.

Programa has rapidly expanded to a global user base, overseeing more than 25,000 active projects. The outcome? A curated ecosystem where your brand’s exceptional design aligns seamlessly with market demand.

 

What Does That Translate To?

No more advertising with intangible results

  • $2.2b in total product value have been added to Programa Schedules.

Hitting a peak and struggling to grow a reputation among decision-makers?

  • 20+ sessions per average active A&D pro every day.

Form a strategic partnership with influential tastemakers

  • 41k+ leads per month, growing by 3% each month for all suppliers.

Effectively penetrate new markets and increase your market share

  • 1.2M products have been specified by designers on Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.
Stay in the loop. Real-time notifications every time your product is specified, right in Programa.

How Does the Trade Portal Work?

Why sign up to the Programa Trade Portal?

Eliminate guesswork and enhance your sales funnel reach through Programa’s Trade Portal. Functioning as an intermediary, it introduces your brand to high-intent design studios ensuring a streamlined transaction process.

How Will It Solve My Problems?

  • Transparency: Understand where every lead is in the sales funnel.
  • Client Growth: Target high-intent leads and convert them to loyal clients.
  • Brand Visibility: Get your products in front of the right audience, and reduce your marketing investment and effort.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.
Inside the Curatorial House: Tyler Aspen Edmonds brings vision to life with handpicked pieces, all specified in Programa.

What does the Trade Portal Offer?

  • Streamline operations, effectively cutting costs.
  • List your products, manage your sales funnels, and receive real-time notifications on quotes, enquiries, and purchase orders, all in one unified platform. No need for a complicated multi-tool setup.
  • With 28% of products entered into a designer’s schedule getting ordered in just an average of two weeks, your sales pipeline is much more transparent.

What will it be like day to day?

  • Real-time updates: No more slogging through emails to gauge client interest.
  • E-commerce Integration: Seamlessly sync your Shopify or WooCommerce products.
  • Client Management: Centralised data on quotes, purchase orders, and enquiries.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.
Access to the professionals in the Industry: 41,000+ leads are being generated for brands on the Trade Portal each month.

The Trade Portal Advantage

Be a part of our industry leaders, who are helping to transform the way we work in the design industry.

Apply To Join The Trade Portal

Register Your Brand Today

Table of contents
  1. 30 September 2024
  2. 25 September 2024
  3. 20 September 2024
  4. 19 September 2024
  5. 17 September 2024
  6. What is FF&E in Interior Design?
  7. Why is FF&E Management Crucial?
  8. How Programa is Changing the FF&E Interior Design Software Game
  9. Why Programa Stands Out from Other FF&E Interior Design Software
  10. The Future of Interior Design with Programa
  11. Simplify Your FF&E Selection Process
  12. Effortless Updates and Revisions
  13. Collaboration Made Easy
  14. Optimized Finishes Schedule Management
  15. The Future Of FF&E With Programa
  16. Interior Design Software For Professional Interior Designers
  17. Discover the Versatility of Artedomus Products
  18. Why Designers Love Artedomus
  19. Programa Invoices
  20. Why These Events Matter More Than Ever
  21. Where Innovation Meets Implementation In The States
  22. European Design Destinations: Where Dreams Take Shape
  23. Maximizing Your Event Experience
  24. Making It All Work Together
  25. Interior Design Approvals and Client Communication
    1. Welcome Back!
    2. 06 January 2025
    3. It's that time of year!
    4. 19 December 2024
    5. 17 December 2024
    6. 10 December 2024
    7. 09 December 2024
    8. 03 December 2024
    9. 28 November 2024
    10. 27 November 2024
    11. 26 November 2024
    12. 20 November 2024
    13. 19 November 2024
    14. 13 November 2024
    15. 08 November 2024
    16. 31 October 2024
    17. 30 October 2024
    18. 29 October 2024
    19. 24 October 2024
    20. 23 October 2024
    21. 22 October 2024
    22. 17 October 2024
    23. 15 October 2024
    24. 11 October 2024
    25. 10 October 2024
    26. 07 October 2024
    27. 03 October 2024
    28. 02 October 2024
    29. 13 September 2024
    30. 11 September 2024
    31. 06 September 2024
    32. 05 September 2024
    33. 02 September 2024
    34. 30 August 2024
    35. 27 August 2024
    36. 22 August 2024
    37. 21 August 2024
    38. 20 August 2024
    39. 19 August 2024
    40. 16 August 2024
    41. 15 August 2024
    42. 14 August 2024
    43. 12 August 2024
    44. 13 August 2024
    45. 07 August 2024
    46. 08 August 2024
    47. 09 August 2024
    48. 05 August 2024
    49. 01 August 2024
    50. 31 July 2024
    51. 30 July 2024
    52. 29 July 2024
    53. 26 July 2024
    54. 23 July 2024
    55. 18 July 2024
    56. 12 July 2024
    57. 09 July 2024
    58. 05 July 2024
    59. 04 July 2024
    60. 02 July 2024
    61. 01 July 2024
    62. 26 June 2024
    63. 19 June 2024
    64. 18 June 2024
    65. 17 June 2024
    66. 13 June 2024
    67. 07 June 2024
    68. 06 June 2024
    69. 04 June 2024
    70. 30 May 2024
    71. 27 May 2024
    72. 24 May 2024
    73. 23 May 2024
    74. 16 May 2024
    75. 14 May 2024
    76. 09 May 2024
    77. 03 May 2024
    78. 02 May 2024
    79. 29 April 2024
    80. 24 April 2024
    81. 22 April 2024
  26. April 16 2024
  27. 15 April 2024
  28. Other updates
  29. 11 April 2024
  30. <strong>09 April 2024</strong>
  31. Streamlining the A&D industry – it’s about time.
  32. Recognized for Excellence in Design Software.
    1. Information about how Programa handles your data
    2. Introduction
    3. Our Values<br />
    4. Why we process your information
    5. <br />Your rights over your information
    6. Where we transfer your information<br />
    7. How long do we retain your information
    8. Our use of advanced technologies<br />
    9. How we protect your information<br />
    10. How we use “cookies” and other tracking technologies<br />
    11. How you can reach us
    12. Types of data we collect and process<br />
    13. What Personal Data we receive<br />
    14. Retention
    15. Our purpose for using your personal data
    16. Disclosing your personal data<br />
    17. Changes to this Privacy Policy
    18. Additional Privacy Information for Brands & Suppliers<br />
    19. When and why we share your information with others
    20. Your rights over your information
    21. How long we retain your information
    22. Your customers’ information
    23. Additional Information about how we process data globally
    24. Processing data globally to fulfil our service obligations
    25. United States Regional Privacy Notice
    26. What information we collect and share about you
    27. Why we collect and share your Personal Information
    28. Sources of Personal Information
    29. How long we keep your information
    30. We interviewed Associates Callie van der Merwe, Calvin Janse van Vuuren & Roberto Zambri from COOOP, powered by Design Partnership about their latest project, The Meat & Wine Co.
  33. <strong>Principles for when you use the Services</strong>
  34. <strong>Implications for violating the User Guidelines</strong>
  35. <strong>Dangerous Content</strong>
  36. <strong>Deceptive Content</strong>
  37. <strong>Sensitive Content</strong>
  38. <strong>Illegal Content</strong>
    1. Why we have User Guidelines
    2. User Guidelines for what is strictly prohibited
    3. Rules for user-generated content
    4. How can I report an issue or get support?
    5. Programa Interior Design Software: A Comprehensive Project Management and Collaboration Solution for Architects and Interior Designers
    6. User-friendly Interface and Tools for Seamless Project Management
    7. In a discussion with Yasmine Ghoniem, Director of Sydney-based interior design studio YSG, we delve into the studio's founding story, cultural ethos, and groundbreaking projects.
    8. Based in Sydney, YSG is a multi-disciplinary practice trailblazing architectural builds and interior design across the residential, commercial, and hospitality sectors. The studio charges spaces with atmospheric potency, staging, and storytelling driving their narrative process. With bold concepts and resourceful details, YSG's projects hopefully stir the soul and spark an emotive drive to feel one's best self within them.
    9. Information about the Programa Terms of Service
      1. 1. Account Terms
      2. 2. Account Activation
      3. 3. Programa Rights
      4. 4. Your Responsibilities
      5. 5. Payment of Fees and Taxes
      6. 6. Confidentiality
      7. 7. Limitation of Liability and Indemnification
      8. 8. Intellectual Property and Your Materials
      9. 9. Additional Services - Programa In App Communication Tools<br />
      10. 10. Third Party Services and Integrations<br />
      11. 11. Beta Services<br />
      12. 12. Feedback and Reviews<br />
      13. 13. Takedown Procedure
      14. 14. Privacy and Data Protection
      15. 15. Programa Contracting Party
      16. 16. Term and Termination
      17. 17. Modifications<br />
      18. 18. General Conditions
    10. <strong>Contact Support</strong>
      1. Information about how Programa uses Cookies
      2. What are cookies?
      3. How do we use cookies?
      4. Strictly Necessary Cookies
      5. Optional Cookies
      6. Options for managing cookies and interest-based ads
      7. Updates to this Policy
      8. How to contact us
      9. 1. Definitions
      10. 2. Details of Processing
      11. 3. European Union and United Kingdom
      12. 4. US Users / Consumers
      13. 5. General
      14. Appendix 1: Details of Processing
      15. Information about the Programa In App Payment Services
      16. <br />The Programa Payments Service
      17. Getting a Payments Services Account
      18. Processing Card Transactions and Receiving Your Funds
      19. <strong>Termination and Other General Legal Terms</strong>
      20. A comprehensive look into Dean Dyson's mission, culture, and integration of Programa for efficient project management and client communication.
    11. Studio WIP
    12. What else is new?
    13. What’s coming in February?
  39. 16 April 2024
    1. Take Full Control of Client Access with Ease
    2. View and Manage Access
    3. Client Overview & Quick Access Controls
    4. File-Specific Filtering
    5. Benefits of the Update
    6. Programa and ASID empower interior designers with cutting-edge project management tools
  40. Enhancing the Design Process with Programa and ASID
  41. Exclusive Webinar for ASID Members
  42. Key Benefits of the Programa and ASID Partnership
    1. About Programa
    2. About the American Society of Interior Designers (ASID)
    3. Take advantage of the Programa and ASID Partnership now
    4. Board View:
    5. List View:
    6. Timeline View:
    7. Seamless Integration for Holistic Project Management
    8. Interior Design & Architecture Software For Professional Interior Designers & Architects
      1. Tasks: The Building Blocks of Effortless Studio Management
      2. Phases: Your Project's Roadmap to Success
      3. The Magic of Combining Tasks and Phases
      4. Getting Started is a Breeze
  43. The Future Of Sales And Marketing For A&D Brands
    1. What Sets Programa Apart?
  44. What’s In Trade Portal 2.0?
    1. A Sleek New Interface
    2. Smart Search
    3. Collections Showcase Your Best
    4. Smart Recommendations
    5. What's Unique For Brands?
      1. Support
    6. Task Management: Keeping Every Detail in Check
    7. Phases: Breaking Down Your Projects
    8. Combining Studio & Task Management for Optimal Workflow
    9. Getting Started: Setting Up Your Tasks & Phases
    10. Bringing it all together.
    11. Goodbye Fragmented Financial Management
    12. Build Connected and Efficient Processes<br />
    13. Meet The Programa x QuickBooks Integration<br />
      1. Getting Started with Shared Invoices
      2. Real-World Applications for Designers and Architects
      3. Key Benefits of the Shared Invoices Update
      4. We interviewed Director Darren Genner, who shared insights into how Studio Minosa leveraged our platform to optimise their design and documentation process for the award-winning "Terracotta Apartment" project in Alexandria, Sydney.
    14. What is Transparency?
      1. 1. Design Fees
      2. 2. Margins on Product
      3. 3. Managing Budgets and Timelines
    15. What are the benefits?
    16. Getting Started
    17. The Issue - Complex Tax Handling<br />
    18. The Solution - Streamlined Tax Tool
    19. The Result - Enhanced Clarity and Compliance<br />
    20. The Issue
    21. The Solution
    22. The Result
    23. Client Portal
    24. Client Communication
    25. Rebranding
    26. Client Testimonial
    27. Software Solution
    28. Schedules: Organized and Up-to-Date Project Tracking
      1. Benefits:
    29. Pinboards: Visual Inspiration and Design Curation
    30. Canva Sharing: Collaborative and Seamless Presentation Integration
    31. Invoices: Simplified Financial Management and Transparency
    32. Client Dashboard Controls: Complete Access Management at Your Fingertips
      1. How the Client Dashboard Transforms Your Workflow
      2. How Does the Programa x QuickBooks Integration Work?
      3. Spreadsheets Weren’t Built for Interior Design
      4. Specification Simplified: Say Goodbye to Arduous Data Entry
      5. Always Up-to-Date: Live Schedules for Real-Time Collaboration
      6. Seamless Sharing and Client Communication
      7. Build Your Own Product Libraries
      8. Eliminate Stress with Real-Time Version Control
      9. Track, Manage, Deliver: Stay On Top of Your Projects
      10. Effortless Integration and Customization
      11. Join Thousands of Designers Transforming Their Workflows with Programa
      12. Key Features:
    33. Challenges Faced by Designers in Procurement
    34. How designers can use Procurement Hub
    35. Built by and for designers
    36. Addressing the Need for Flexible Project Management in a Global Context
    37. Key Benefits:
      1. Features
      2. Integrations & Sharing
      3. Upgrades
    38. Why Invest in a Design Process?
    39. Crafting Your Unique Process
    40. Unlock Your Potential with The Design Coach
    41. Product Approvals are engineered to streamline designer-client collaboration.
    42. Main Benefits Of Product Approvals
    43. Creating & Submitting Approval Requests
    44. Client Approval Process
    45. Tracking Approval Statuses and Feedback
    46. The Shortcomings of Conventional Tools for Interior Designers
    47. Breaking Away from Tradition with Programa
    48. From FF&E to beautiful client comms with Programa.
      1. Hommeboys Interiors
      2. CUAIK | CDS
      3. AKI Design
      4. Meraki Design
      5. Nickolas Gurtler Design
      6. Mera Studio Architects
    49. 03 September 2024
    50. Special Offer for DYB Alumni
      1. Introduction to Programa
      2. Watch the Onboarding Webinar Recording
      3. Ready to Get Started?
      4. Explore Our Breakdown Videos
      5. Boost Your Profitability
      6. Save Time and Money, Manage Projects Efficiently
      7. Enhance Communication Across Your Studio
    51. Wish there was a way to grow sales and better connect with clients?
    52. Why Does This Matter To Me As A Brand / Supplier?
    53. What Does That Translate To?
  45. How Does the Trade Portal Work?
  46. <strong>How Will It Solve My Problems?</strong>
    1. What does the Trade Portal Offer?
    2. What will it be like day to day?
    3. The Trade Portal Advantage
Reading: Unlocking Market Potential, Sell Your Brand To Architects and Interior Design Professionals
Try Programa for free with a 7 day trial

Try Programa for free with a 7 day trial

Join the world’s best studios

In the competitive landscape of architecture and interior design, traditional sales strategies often fail to make an impact. This is where Programa steps in, revolutionizing the way brands connect with industry professionals. As of March 2024, Programa's innovative approach has changed the game for suppliers and brands looking to penetrate the market more effectively.