Why brands list on Trade Portal 2.0

The future of sales and marketing for A&D brands

The way architects and designers (A&D) source, specify, and procure products has changed dramatically. For brands, being seen is no longer enough—products must be specified and integrated into real projects to drive real growth.

That’s why we’ve reimagined Programa’s Trade Portal, creating a platform that puts your brand at the heart of the designer’s workflow. With the Trade Portal 2.0, you can connect with top designers and architects in Australia and New Zealand currently.

What sets Programa apart?

We understand the challenges designers face in sourcing the perfect products for their projects. We also understand the challenges brands face in the uncertainty with investing in new trade relationships and bringing new products to market.

• Meet designers where they already work - directly in their project schedules, product libraries where they are sourcing and specifying.
• Stop guessing ROI - With Programa, you’ll see measurable results from leads, quotes, and specified projects.

That’s why we’ve reimagined the Trade Portal—to provide you with a central hub that meets these needs for both designers and brands along the procurement and sales journey.

What’s in Trade Portal 2.0?

We’ve upgraded every aspect of the Trade Portal to deliver a streamlined way to showcase your products to designers, more intuitive experience. Here are the standout features you can explore.

Sleek new interface

The first thing you’ll notice is the interactive, refreshed design of the Trade Portal marketplace.

• Enhanced look and feel - The redesigned Trade Portal encourages exploration, ensuring your products and brands are front and centre.
• Top breakpoint placements - highlight tiles, banners and video carousels help to showcase key products or collections, attracting attention at each breakpoint. Key placements are available at every stage.
• Public access - Your brand profile and products are visible to logged-out users, broadening your reach to clients as well while keeping sensitive details private to serious designers.

Experience a design-first interface built to inspire and amplify your presence.

Advanced search and filters

Unlock the power of precision and relevance with advanced search and filter capabilities that ensure your products stand out during a designer’s workflow.

• Advanced filters - Enable designers to find your products effortlessly by filtering through key attributes like category, brand, price, lead times, colours, materials, and finishes.
• Machine learning recommendations - Your products are surfaced in highly relevant searches, thanks to Programa’s intelligent algorithms.
  • Products similar to those already included in a designer’s project schedule.
  • Products aligned with a studio's existing product library.
• Category browsing - Proper categorisation allows designers to naturally discover your products while exploring categories and styles relevant to their projects.

With Advanced Product Search, designers find exactly what they need, when they need it—while your products are presented in a highly relevant and contextual way as they work.

Showcase product collections by category

Brands can leverage collections and categories to promote their products in a visually striking and highly relevant way, ensuring maximum engagement with the design community.

• Highlight product lines - Use collections to spotlight new product lines, seasonal trends, or your most popular items. These collections can become a centrepiece of your brand’s highlights on the Trade Portal.
• Create complementary collections - Group products by categories, themes, applications, or styles to show how your offerings work together. For example, a tapware brand might create a “Modern Bathroom Essentials” collection featuring complementary sinks, fixtures, and accessories for a bathroom style.
• Drive discoverability - categories and collections give brands greater control over how products are discovered, creating more targeted and engaging ways to connect with designers actively searching for solutions.
  

See a sample collection

With categories and collections, brands can move beyond traditional marketing and engage directly with the design community in meaningful, visually compelling ways.

Curated recommendations

Tailored discovery for designers, strategic visibility for brands

Programa’s Trade Portal recommendation engine ensures designers see the most relevant products at the right time, offering brands unparalleled opportunities to be specified.

• Programa selects - Hand-picked collections curated by the Programa team, featuring standout products on the homepage for prime visibility.
• Product Library recommendations - Products aligned with a designer’s saved library, ensuring relevance even when they’re not actively working on a project.
• Schedule recommendations - Dynamic suggestions based on a designer’s most recent project schedule, surfacing your products when they’re making key decisions for a project.

Curated recommendations connect designers with your products in ways that are timely, relevant, and impactful.

What's unique for brands?

• Empower your sales team - Connect with designers earlier in the sales cycle, ensuring your team has the information they need to lock in sales and deals faster.
• Unmatched data and insights - Programa gives you unprecedented visibility into what’s being specified and what stage it is in, helping you stay ahead of your pipeline and tailor your product range.
• A platform built for sales, not just advertising - Unlike traditional marketplace platforms, Programa integrates directly into the designer’s workflow, ensuring your products are actively specified in real projects.
• ROI you can see - Track leads, quotes, and orders directly tied to your products. Gain actionable insights into your sales funnel, so you can focus on what works.

Brand not listed on the Trade Portal yet? Sign up, to unlock the power of Trade Portal 2.0. Currently catering for Australia and New Zealand distribution. If your brand distributes elsewhere we'd recommend to join the international waitlist.

Support

We have support on standby to assist you, so feel free to reach out via chat. If you encounter any issues or feel overwhelmed, we can revert you to the current normal experience.

Thank you for your participation and valuable feedback. This is just the beginning, and your insights will help us refine and improve our Project Management tools.

For detailed guides and support, please refer to the links provided or contact our support team at team@programa.design.