Drive real results & showcase your brand

Programa Trade Portal Background image

List your brand on Programa's Trade Portal

Why list on the Trade Portal?

Programa is built for trade only sales and specification. Currently available for ANZ distribution.

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Discover Programa's Trade Portal

Brand highlights

Showcase your brand and latest collections at interactive breakpoints across the Trade Portal.

Showcase by category

Showcase products and collections by category and be found when designers are in discovery mode.

Strong Industry Relationships

Save Time

Save time on reminders and back and forth emails. Seamlessly share product information.

Inspire Designers

Showcase curated collections and help designers discover new and trending products.

Simplify Collaboration

See product status, respond to quote requests, see your leads pipeline and share contact details with designers.

Join leading brands

Top brands across Australia and New Zealand are growing their businesses with Programa.

Browse the Trade Portal

Simple steps to get started

Apply to List Your Products

Submit your brand for approval on the Trade Portal.

Upload Your Inventory

Integrate your product catalog through API or manual entry.

Create Collections

Highlight your top products and tell your brand story.

Start Servicing Leads

Designers discover, specify, and inquire about your products.

Finally, efficient trade sales

There's no guess work - only real professionals, working on real projects, in real time.

  • Reach Active Designers

    Showcase your products to Interior Designers and Architects where they already work.

    Designers Adding To Schedule
  • Your Products Specified

    See the future of your sales funnel. Real interest in your products in real projects, schedules and product libraries.

    All Leads & Quote Requests
  • Industry Connections

    Feature your brand in curated collections, trending products, and personalised recommendations for Interior Designers and Architects.

    Industry Visibility

Collections

Curated Collections

Organise your products by style, feature or popularity on the Trade Portal for easy promotion and reference.

Product Recommendations

Curated Recommendations

Recommendations tailored to a designer's project. Promote new product lines, seasonal trends, or top sellers.

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“The Trade Portal not only serves as a reliable source for products from trusted brands but also gives you a solid platform for determining exactly what you want in your project.”
Shona McElroy
Interior Architect, Director

For Brands

Join the Programa Trade Portal

Showcase your products to a growing community of designers. Generate leads and drive sales by connecting with industry professionals where they work.

FAQ Trade Portal For Brands

The designer's go to destination for thousands of interior and architectural products. It puts everything a designer needs for their projects just a few clicks away.

The simplest way for designers to explore our trade portal is by browsing through our product categories.

Sourcing products usually involves dozens of google searches, multiple browser tabs, emails back and forward, searching through old schedules just to find that one perfect product. Overall it's a time consuming, and at times frustrating process.

Finally there's a better way. The Trade Portal is your one-stop-shop for specifying products in your project.

With the Trade Portal you can browse thousands of products all in the one place. The Trade Portal contains brands across dozens of product categories - so you'll find everything you need for your project. Whether you're specifying furniture, materials, finishes, fixtures, lighting, hardware or appliances, the Trade Portal will have the right products to suit your project needs.

Products in the Trade Portal are distributed by Australian suppliers. When you contact a supplier you'll be dealing with a sales representative based locally, who can tend to your project requirements personally.

We're constantly adding new brands and products each week, giving you more options to chose from.

So there you have it with just a few clicks, all the manual data entry is taken care of, leaving designers more time for what they do best. Designing and creating amazing spaces. And for brands, it means more opportunities to connect with designers, showcase your products and be a part of their creative journey.