How do you find balance in the chaos as a mum of four?
Truthfully? I’m still figuring it out. With four boys (ranging from 20 down), I’m not sure balance is even a thing. Instead, I’ve always focused on knowing what the priority is in any given season. If I’m deep in a big project, I make that the focus — I communicate with my family and let them know I’ll be a bit MIA for a while. And when that project wraps, I block time out and let my team know I’m stepping back a little to prioritise family. That rhythm has worked for me more than trying to chase the elusive “balance.”
You could definitely call me a little woo — I’m a big believer in energy. What you put out is what you get back. So even when I’m overwhelmed (which happens), I try not to let that energy take over. I focus on what’s working, on the positives — because mindset is everything.
And then there’s exercise. Yes, for health and keeping in shape — but also because it’s my main stress relief. I’ve always been an early riser, so most mornings you’ll find me at the gym or out walking. That’s my time, and it resets everything.
What’s one mindset shift or lesson that’s changed how you run your business?
That bigger isn’t always better — and success doesn’t have to mean scaling up or taking over the world.
For a while, I thought that to be “successful” I had to grow a big studio, expand the team, and do all the things. But the further I went down that path, the more depleted I felt — and the further I drifted from what I actually love: being hands-on, creative, and connected to the work.
Now, I’m in the process of intentionally downscaling to a one-person team (with a big thanks to Programa for making that possible). I’m keeping it lean, outsourcing where needed, and choosing a model that gives me energy rather than drains it. Less is more — for me, it’s about clarity, creativity, and doing the work I love without the overwhelm.
And I truly believe this: anything is possible. You just have to trust the process, believe in yourself — and then do the work.
