

Alessandra Smith Design
Alessandra Smith is a Melbourne-based interior decorator known for layering bold colour with heritage character. Transitioning from pharmacy to design, she now runs nine projects at once, balancing function and style while managing every detail herself as a solo practitioner.

The issue
Before Programa, Alessandra relied on scattered spreadsheets, email chains, and manual spec management. Project details were fragmented, leading to duplicated effort, delayed approvals, and constant chasing of suppliers, clients, and contractors for updates.

The fix
Alessandra now manages all admin in Programa - from Project Management and Time Tracking to Schedules, Specifications, Budgets, and the Client Dashboard. Features like our Add from URL, Web Clipper, QR codes, and grouped task phases keep every element live, accessible, and accurate.

The result
Approvals are 50% faster, spreadsheets are down by 80%, and she can confidently quote and forecast using tracked data. With everything in one place, Alessandra has reduced last-minute panic, scaled her workload, and freed more time for design and client relationships.
